I approached this project with the idea of helping people find the profession of their lives in a cool and modern way. This project involved an extensive market research, Project definition, User Research and interviews. Brand design, wire framing and design prototyping used by Xd, Ai, Ps, Ae.
Have you ever been wondering what would you be when you grow up? Are you still exploring, not sure which profession to choose?
You are not alone. Many lack the needed information in order to choose a specific profession, where will they work and what would their lives look like afterwards. Introducing Cya! a personal and reliable assistant for choosing the profession that suits you best.
To properly manage all the information required for my interface, I've set the most suitable target audience that will be using my system: young people post army-service / the big trip, who want to begin their adult life. I've conducted interviews and a research survey, which pointed out the main pain points these users are facing while they are looking for information about a particular learning profession or while they have been visiting training centers in Israel.
134 people responded to the survey.
Watch the survey
Among all the responders
Allways knew which profession to choose
Among all the responders
Never visited in a professional guidance center
Among all the responders who have visited a professional guidance center
Rank 5 out of 5 in the degree of satisfaction from the guidance center
Among all the responders
know exactly what they will do when they graduate
Among all the responders
would use an internet system that directs and provides them with information.
Once I've figured out what the users' needs are, I've conducted a market research on my competitors and the pain points that are reported by their users. With that in mind, I've built a list of features that will be included in my interface.
The sites push you to make a phone call or visit their on-site location. There's no online system that allows you to conduct offline exploration at your own pace.
Doesn't present an exact truth about the profession and what the job will look like afterwards.
ong, exhausting and boring process which requires lots of words in order to find relevant information.
Determining for whom the profession is suitable on a practical level, in the labor market and in the research field, rather than telling the story of why it is interesting and appealing for you.
I've defined what are the must-have features on the list and I've chosen to focus on them.
Based on the insights I've gained from my research, I've defined a user process for better understanding the overall structure of the interface.
After I've finished defining the structure and the flow, I've started working on the user interface. I've created a low fidelity sketch before creating high fidelity wireframes, followed by a prototype I've made with Adobe XD.
Swipe through the tabs below to switch between wireframes:
And here we are in the final step, designing the user interface and the brand. Inspired by the gaming world, I've used dark and monochromatic colors while emphasizing important text and elements using light color. My main challenge was to explore the neomorphic design style that corresponds well with monochromatic colors.
When the user enters the site, he can choose from the infinity of possibilities and opportunities and navigate between all the tasks into the unknown. Or rather, the renowned.
Enjoy a quality user experience, a customized system that recognizes your strengths and weaknesses and an addictive game that presents your future.
The goal was to build a memorable and minimalist logo that would convey an innovative, digital and modern look while maintaining seriousness and credibility about our academic future. To show us that a challenge always passes and what's left is the journey.
The biggest challenge for me was to try to combine the reference to the gaming world which is more adapted to generation y and z together with the world of studies.
The next step was to incorporate the sense of challenge into our daily lives in an accessible and easy way. So throughout the brand experience I decided to create an iconic language - a conceptual combination of robotics and mechanics along with familiar products from our daily lives as each one conveys a cynical message that calls and invites us to start learning. This language leads the whole brand and sets it apart from others with it's lightness.
